Your team is pushing hard. Make sure it moves revenue.
Bellcrank GTM is a revenue operations, analytics, and GTM finance firm for B2B SaaS companies. We fix the systems, data, and forecasts that sit between your team's effort and a number you can predict.
Results from past work
- 22–25%Faster speed-to-lead
Inbound leads reached sales sooner, while intent was still high.
- 15–20%Shorter sales cycles
Deals moved from first touch to close in less time.
- 86–92%Ongoing forecast accuracy
After reworking the GTM process, tech stack, and reporting.
- $4MIncremental revenue in six months
From analyzing and revising product pricing.
Outcomes from work our team has led for past employers and clients.
Where the effort gets lost
Most revenue teams don't have an effort problem. They have a transmission problem.
Nobody trusts the CRM
Duplicate accounts, automations nobody remembers building, and three reports that disagree about the same quarter. Reps work around the CRM instead of in it.
The forecast is a negotiation
Stages don't mean the same thing to every rep, and finance and sales arrive at the board meeting with different numbers. Plans get built on whichever one wins.
The stack grew faster than the process
Marketing automation, CPQ, billing, and enrichment tools each added for a good reason, and none of them agree on what a customer is.
AI is on the roadmap, but the data isn't ready
Agents and copilots are only as good as the records underneath them. Pointing AI at duplicates and half-filled fields just produces confident wrong answers faster.
What we do
GTM diagnostic and roadmap
A clear read on what's broken, what it's costing you, and what to fix first.
CRM architecture and implementation
Salesforce and HubSpot builds, migrations, and cleanups your team can trust.
Revenue analytics and attribution
Analysis, dashboards, and funnel metrics that sales, marketing, and finance all read the same way.
Forecasting and financial modeling
Forecasts, capacity plans, unit economics, and comp models built by people who've sat in FP&A.
Managed RevOps
Fractional leadership plus hands-on admin work, without adding headcount.
AI agents and automation
Deduplication, enrichment, and AI workflows that take repetitive work off your team.
Who we serve
Most of our work is in B2B SaaS, but revenue systems break in the same places everywhere.
B2B SaaS companies
Our core. Revenue teams from the first RevOps hire through scaled, multi-product go-to-market, where the CRM, the forecast, and the finance model all need to agree.
VC and PE firms
Operating partners who need a consistent read across the portfolio: GTM diagnostics before or after an investment, standardized pipeline and revenue reporting, and one playbook portfolio companies can adopt. See investor services
Portfolio companies
Post-close CRM consolidation, board-ready metrics, and the systems work behind a new operating plan, delivered on the timeline the investment calls for.
Industries we know
- Software and SaaS
- Technology
- Entertainment
- Media
- Medical devices
- Manufacturing
Finance and data training, operator habits
Many RevOps firms grew out of sales or marketing ops. Our roots are in FP&A, financial modeling, and data analysis, so we read a CRM and a P&L with the same eye.
Bellcrank GTM is led by an operator with 15+ years across finance, sales operations, and revenue operations, from a global media company's finance team to high-growth SaaS and a CRM consultancy. We bring in senior specialists we've worked with before as each project needs them.
Tell us what's stuck.
A 30-minute call is usually enough to know whether we can help, and where we'd start.